About Us
[XRZY]
/ rue-zay / NOUN
XRZY is an ecosystem of creative products, services, and ventures from the mind of Jordan Guillory. Founded on principles of adventure, individuality, authenticity, and expression, XRZY operates as a bold, Black woman-led brand looking to foster greater self-acceptance and creative development.
Jordan Guillory founded XRZY in 2020. Now 25, the artist is based in Atlanta, Georgia. In her creative purists, Jordan considers the concepts and phenomena of colors, shapes, contrast and community, leading to bold and dynamic pieces offered here on xrzy.us. With a background in both arts and technology, Jordan's experience pushed XRZY to be innovative and disciplinary, producing projects beyond the shop, such as the Sis the short film.
Adventure
XRZY is a brand that
seeks out the unusual
and exciting experiences and
opportunities as potential
sources for inspiration.
Individuality
Embracing the characteristics that
distinguish oneself from others
and makes you special is core
to our brand.
Authenticity
Being true to who you are, and
maintaining a sense of sincerity
plays a central role in the ethos
of XRZY.
Expression
Conveying and communicating
your feelings and values boldly
and honestly deeply informs
the practice and designs of XRZY.